See, Feel, Think, Do

TRIVIA QUIZ - ANSWERS

1.	Which CEO made record profits by giving refunds to his customers?
	Charles Dunstone Chairman of the Carphone Warehouse offers an ‘Ultimate Price Promise’ which means customers get a refund if the price of their phone falls within 90 days of purchase.
2.	Which insurance company will settle your claim for accident damage before the tow truck arrives?
	Progressive Insurance has 3000 ‘Immediate Response Vehicles’ with assessors trained to visit the scene of the accident, provide assistance to their customers and settle the claim on the spot.
3.	Which entrepreneur holds an annual party in his garden for 70,000 employees and customers?
	Richard Branson. He started the tradition when he had just a handful of employees and has maintained it ever since.
4.	Which advertising agency chief recommends that political leaders take an eye test before being elected and why?
	Lord Saatchi, Chairman of M&C Saatchi, because he wants them to look him in the eye and say what they really believe in.
5.	Why does one of the richest men in Britain go shopping when the stores are shut?
	Philip Green, Chairman of Arcadia, visits his stores at night to see for himself the store environment and it’s potential impact on the shopping experience.
6.	Which fruit drink brand lists ‘pebbles’ in their list of ingredients?
	Richard Reed and his co-founders at Innocent Smoothies use a quirky ‘tone of voice’ to communicate to their customers that all the ingredients are natural, including the pebbles (which of course is a tease).
7.	Which CEO conducted a staff satisfaction survey by asking the question “What pisses you off when you come to work?”
	Gordon Ramsay, the entrepreneur and award winning chef.
8.	Why might Xerox have thought Steve Jobs a bad apple?
	Because Xerox did the early research into the ‘Graphic User Interface’ that was adopted by Apple and developed into their market leading products.
9.	Which cosmetic firm grew large by never becoming too big?
	Lush, the natural cosmetics retailer deliberately runs its operation as a series of small independent units so as to sustain its small company culture.
10.	Which entrepreneur started a retail chain because he got angry?
	Tim Waterstone, started his chain of Waterstone’s bookstores because he became angry at the poor levels of service being offered at the time.

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